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Leticia
Leticia wanted to launch a brand for her micropigmentation services and desired a humanized visual identity based on herself. I suggested using her signature as the logo, maintaining a natural aesthetic inspired by earthy and skin tones. In the end, it turned out exactly as planned.
After creating the visual identity, we organized a photoshoot to generate content for social media. I directed, photographed, and edited all the material for the brand’s feed.
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